Why does the movie Blackfish address a Marketing problem Essay

Why does the ikon Blackfish holler a Marketing problem - Essay ExampleA critical look at the movie would suggest that it essentially inform its audience that SeaWorld, the organization which manages and runs this business, is not only hiding certain of import aspects regarding the mapual ethical impact of their business but it is also being engaged in exertion which can be dangerous not only for the animals but for the humans also. It essentially outlines the need to counterweight the ethics with informing the target market regarding the overall impact of such activities. (CIEPLY, 2014)Considering the above situation, it is therefore ingest that the movie actually highlights the important trade problem of how the organizations actually fail to maintain effective commonplace relations. The movie clearly outlines as to how the firms actually engage in actions which may attract the negative advancement and hurt the image of the organization.Consumers are increasingly becoming complex and more informed in character and considering the increase in the overall emphasis on the role businesses can play in ensuring sustainability suggests that marketing requires more ethical orientation towards this. The overall impact of the organizational activities on the consumers and other stakeholders therefore need that the organizations must focus on behaving and acting ethically.Considering the overall situation depicted in the movie, it is clear that the SeaWorld has failed to act ethically and highlights the important ethical issue. It highlights as to how the firm is actually marketing and selling a intersection point which is essentially dangerous for the lives of the consumers and those who interact with them. The blackfish is based upon how the captive Tilikum Orca can actually scotch the lives of others and how the firm actually failed to reveal this and other related information to their target audience.What is critical to note all the same the fact is tha t both the firms seem not be acting in ethically and socially obligated behavior. The